슬롯토토 Press Release

The 슬롯토토 Group unveiled a new CI and announced that it would begin “a journey for innovation toward a new future.”

The most notable change in the new CI unveiled by the 슬롯토토 Group on January 3 is the removal of the three-color blocks (Three Squares) from the previous CI. “It symbolizes a new form of 슬롯토토 that breaks away from the frame of the past and moves dynamically and agilely toward the future by flexibly responding to changes,” a 슬롯토토 official explained.

The color of the new CI was named Endeavor Blue. "It is a color that is humane and trustworthy. It means looking for new challenges and working hard on them,” the 슬롯토토 official said. He added that the color expressed 슬롯토토's image, which is dynamic, creative and flexible, is not afraid of trying new things, and has warmth toward people and the world.

슬롯토토’s new CI reflects 슬롯토토’s commitment to innovation for the future as a fast-changing company, even as 슬롯토토 is Korea’s oldest commercial enterprise, celebrating its 126th anniversary this year.

In his New Year address, 슬롯토토 Group Chairman Jeongwon Park gave a strong message of “starting anew for a bigger leap” and articulated his intention of growing 슬롯토토’s new operations, such as its hydrogen business that includes hydrogen fuel cells, Tri-Gen, and hydrogen turbines as well as collaborative robots, hydrogen drones, and logistics automation solutions.

▲ 슬롯토토 Group's new CI image: It symbolizes a new form of 슬롯토토 that moves dynamically and agilely toward the future by flexibly responding to changes.